Podcast: Side notes With Shannon

April 30, 2010 at 1:34 pm (Uncategorized) (, , , , )

This podcast was based on a previous blog post I wrote titled “Brownies are Not Cupcakes.”

Show Notes


Show Title

Side Notes with Shannon


Miscommunications and Public Relations

Table of Contents

0 – 26 seconds – Theme Music

27 – 1:07 seconds – Show Introduction

1:08 – 1:35 – Background of Topic

1:36 – 2:01 – Miscommunications of Intent: Brownies are not cupcakes

2:02 – 2:20 – Brownies, Cupcakes, and Public Relations

2:21 – 2:56 – Point about Miscommunication by Angeliki Tzane

2:57 – 3:18 – E-zine Article “Why Miscommunication Creates Personal Conflict”

3:19 – 3:37 – How to Improve Communication

3:41- 4:05 – Asynchronous Communication

4:06 – 4:23 – Closing Remarks

4:24 – 4:49 – Closing Theme Music


Angeliki Tzanne – Talking at cross-purposes: the dynamics of miscommunication

Ms. Tzanne’s bio at the University of Athens, Greece

E-Zine Article – Tristan Loo – Why miscommunication creates personal conflict?


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The Tides of Interning

February 2, 2010 at 9:00 pm (Uncategorized) (, , , , , )

If someone asked me to describe my work life as a PR/Marketing Intern I would tell them that it is like the tide. There are highs and lows with hundreds of other little projects and deadlines swirling around you affecting those highs and lows. All of these things can make you feel like you’re a dingy in the vast ocean. Some days you’re riding the tide and you move swiftly across the ocean closer to your destination. Other days, you’re capsizing in the chaos that surrounds you. Gratefully, these days are punctuated with days of extreme calm, to get you ready for the next series of tides.

The high days are ones of extreme productivity (sending out e-mails, meetings, and writing), contact success (seeing your work in the paper, getting your PSA on the radio, or building new relationships), or just a fun day at the office (department meetings and LOST). I would describe my lows as days where it feels like the databases won’t end; a day when as hard as I try to understand (big picture and emotionally) why I’m doing something and I still don’t get it; days were I’m convinced that I should have gotten my degree in something other than Public Relations, these are the days that are the worst. These are the days where I ask the God to grant me grace like Princess Diana and a light like Jesus.

Today, today happens to be a high day.

It didn’t begin that way though, as I was walking out of my apartment, head held low, I told the Lord, “Lord, if today doesn’t go well, I don’t know what I’m going to do; I just need your help cause I’m really feeling like going home, I need something that’s going to make me want to stay.” Moments like these lead me to verbally acknowledge my gratitude for where I work. I have innumerable sources of information about all sorts of things, each willing to give me the knowledge that they have. This is an honor and a blessing.

But, back to work

I never really know what I will be presented with until I’m actually at work. For instance, I found out today that I will be writing press release for Sheep to Shawl, an event happening on campus. Wednesday, I’ll be attending an AMTA meeting tomorrow. Thursday, I’ll be welcoming our guests from the Atlanta Convention and Visitor’s Bureau and Ecuador! Overall, I got a LOT accomplished today.

The things I mentioned before excite me, the high days; these are the things that I make me look forward to work. Don’t get me wrong, I don’t mind creating databases and sending out hundreds of emails. It’s finding the thrill and sense of purpose in each task that’s a challenge.

The overarching challenged that I am currently facing is synthesizing the big picture. The difficulty in achieving this synthesis I believes comes from my age. I want the understanding right now! I’ve grown up in the age of instant gratification, success driven work, and the need for purpose in all aspects of one’s life. It feels like my generation has unintentionally been set up for failure. I work hard and diligently and I expect success right away.

I think what drives me every day, even more than the thought of graduation (this is the last thought actually)is that there will be success in the end. I need to consciously enjoy the ride; bring myself back to the present and figure out a ways to turn each moment into a learning experience. The destination will be reached, but only if I go through the highs and lows of the ocean voyage.

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Football and Cover Letters?

January 22, 2010 at 12:53 pm (Uncategorized) (, , , )

I began working on this post a few days ago, but as always I find that I am working on now; a few hours shy of the deadline.

So, what is a cover letter? My understanding of a cover letter is like this, it is your personal statement for why you are the best applicant for that position. Wikipedia states that it is your introduction to your potential employer, explaining why you would be suitable for the job.

Many of the sites I perused expressed that employers most likely wouldn’t even look at your resume unless it had a cover letter. Other sites said that in today’s world a resume without a cover letter is just lazy.
For my internship, it was required by my professor that I write a cover letter. To me the cover letter is one of the most daunting pieces of the application puzzle (it’s all really challenging). “If I write this does it make me sound too eager,” or “What’s the best way to say this to get them to call me back,” even; “Should I say this tastefully provocative statement that would pique their interests or will it cause me to go in file 13?” These were just a few of the questions that flew through my mind.

To make writing your cover letter a little easier here are a few tips and sites that I found to be really helpful.

1.Research. I know that many PR students dread research, but it pays to know. Knowing more than just the basics about the company and the job you are applying for puts you ahead of the competition that didn’t do their research. Know and understand the company’s needs. Through researching the companies mission, goal, founder, current standing in the market place, even members of their board; you have a better understanding of the company’s culture. The time you put into research shows your desire for wanting to work for the company. Ultimately, just be familiar with who you’re dealing with.

2.Determine your selling points. Craft your top 5 best attributes that suit what they are looking for.

3.Review. I have now made it a personal habit to have 1-3 other people read over my cover letter to tell me what they think. If I’m nervous about saying something, but I’m confident in what I wrote, I send it. If they don’t extend the invitation to interview, I accept the possibility that they felt that I wasn’t the right fit for their company. Hey, they know their company dynamics, right?

~ Cover Letters That Sell

~ Cover Letter Help From About.com

Thinking about your cover letter in terms of football might make writing your letter easier (it is the South’s unofficial religion, right?).

You know what you have, but do you know what your opponent (employer) has? Players and coaches watch hours and hours of film, this is their research. They come up with a plan that best suits that particular opponent (job). If you know your opponent has a weak run-game, you play to the advantage that you run like the wind (determining your selling point). Tell them why you would make their game better.
Review; after the game review the tape to see where you missed your cover. Have your coaches (professional) critique you. The more time you spend practicing, reviewing, and working out strong the player. The more time you spend making your team better (you) the better your chances are at winning the Super Bowl (Job!!!)

Here is a little motivational quote from Og Mandio:
“Each failure to sell will increase your chances for success at your next attempt.”

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