November 30, 2009 at 8:24 am (Uncategorized) (, , , , , , , )

Over the Thanksgiving break my mother and I went to the mall to just window shop. We shop like we’re still in a recession, but we’re not. Although I do have to take into consideration my pending move to Atlanta for my internship with the Atlanta History Center. Since window shopping was a bust mom and i headed over to the Barnes and Nobles. We always automatically go over to the magazine section. It always amazies me; the amount of magazines that are available to the consumer to suit their fancy. I usually go for Time or ReadyMade but  this time I picked up Inked.


Linda P. Morton states that magazines are a hybrid of newspapers, booklets and advertising. The great things about magazines are that they provide relevent information with better picture quality (Nat Geo), with advertising that is at times pretty cool. Magazines, like newspapers are divided into the categories of speciality and employee. Speciality are targeted toward consumer with a shared interest like Inked.  This type of magazine often targets young affluent readers in need of a diversion or enterntainment. Maybe that’s why I picked up Inked for the first time last week. That and the cover was amazing and I’m considering a tattoo. (It’s okay, I’ve already told the moms). Employee magazines are geared toward internal publics who shared characteristic is their employer. Here employee issues are covered more indepth.

Magazines use better quality paper, more art and color, and special printing processes are what makes the magazine one of the most expensive strategic publications.

Here is an outline of the publication process of a magazine.

~ 10.5 x 13 inches is considered by many designers easier to design for than 8.5×11 or 5.5 x 7.5 inches.
~ pages are influenced by the advertisements that will fill the pages of the magazine.
~ page sizes should conform to advertising standards.

This is where advertisements, feautures, departments and other content find their place in the magaizine. Morton states that this is called “breaking the book.”
~ The pacing of the magazine must be considered while the content is being placed. Pacing is what helps a reader move through the magazine.
~ Most magazines are read front to back (unless you’re in Japan than it’s back to front).
~ For front-to-back  readers the most impact for readers is found on the right page. It is opposite for back-to-front readers.

These are outside pages that carry regular editorials or letters from issue to issue of serial publications.
~Departments utilize standard deparment titles like Executive of Community Events; bylines, mug shots and other similar items.
~ Make the information found here abstract so that it does not need to be changed with each issue.

Inside Features
~ No feature is ever alike
~ When the relevance of a feature is less obvious more design may be needed
~ Vertical orientations may be provided to guide reader’s eyes down the page

~ These are facing-page features
~ A psychological and physical barrier is created by the gutters
~ A photograph can be used to brigde the gutter
~ Distortion can occur. To limit distorition Morton suggests placing display text so that the gutter falls between words

The most prominent art item is considered primary while the rest of the art is considered to be secondary.
~ Place primary art in the top-half of the layout. Placement at the bottom of the page can make it look “bottom heavy and poorly balanced”
~ Select all art critically
~ Arrange art so that it tells a story

~ Text occurs in the feautre as well as the captions on all art that is not symbolic
~ Each art piece needs its own caption
~ Captions should be kept away from other text

These are the basic items that comprise a magazine. The next post will focus on other aspects of a magazine.


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